24-Jan-04 4:00 PM CST

Author Jeff Blackman Says to ?Stop Whining, Start Selling!?

Author and speaker, Jeff Blackman, explains how to remove complexity from the sales process and how customers are influenced by specificity not generality. Jeff also creates his own four P’s of marketing - Push, Pull, Play and Profit - where you get the prospect involved in the product. Based in Chicago, Jeff Blackman is a consultant, trainer, speaker, writer and attorney who also heads a creative communications firm, Blackman & Associates. Jeff is a member of the National Speakers Association (NSA) and currently has a bi-weekly column for Chicago’s Business. In his new book, “Stop Whining, Start Selling!,” Jeff fires tips and advice on how to grow your business, enhance your profits, boost your earnings and improve your life.

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